Bettertimes is a consumer-focused brand specializing in the sale of watches both online and offline. As a designer, I worked on a collection aimed at elevating their visual identity and product appeal. The project involved a mix of branding elements, including logo design, packaging, promotional materials, and digital content for their website and social media.

This project was done while working for Global Media Insight, Dubai.

The graphic element for Bettertimes is inspired by the intricate mechanics of a watch’s time-keeping system, with a focus on the movement of the hour and minute hands and the circular sweep they trace. This concept forms the foundation for the entire visual identity, creating a design that reflects the market they work in , the product, and the essence of time. Read More