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Betteride is a automotive tyre distributor in the UAE, what follow below is a head to toe branding of their new company
The Brand
Betteride is a premier sports tyre distribution company based in the UAE, operating as a subsidiary of the esteemed Juma Al Majid Group. Established with a commitment to excellence, Betteride specializes in the distribution of high-performance tyres tailored for various sports and recreational vehicles.
The Design
The design and branding of Betteride draw profound inspiration from the dynamic essence of asphalt roads. The carefully selected color palette and typography are meticulously crafted to evoke the thrill of speed and the excitement of racing.
Status
Year: 2023
Status: semi-approved, the logo was changed to a more illustrative logo but I personally liked this version of the logo better and decided to showcase it here. Approved logo has been shown below.This project was done while working for Global Media Insight, Dubai.
Softwares
