{"id":7554,"date":"2024-12-17T18:28:35","date_gmt":"2024-12-17T12:58:35","guid":{"rendered":"https:\/\/theme.madsparrow.me\/fanky\/?post_type=portfolios&#038;p=259"},"modified":"2026-07-08T10:23:01","modified_gmt":"2026-07-08T04:53:01","slug":"bettertimes","status":"publish","type":"portfolios","link":"https:\/\/vivianvincent.in\/?portfolios=bettertimes","title":{"rendered":"Bettertimes"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7554\" class=\"elementor elementor-7554\">\n\t\t\t\t<div class=\"elementor-element elementor-element-553a319 e-con-full e-flex no e-con e-parent\" data-id=\"553a319\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-229e877 elementor-widget elementor-widget-heading\" data-id=\"229e877\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Bettertimes<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46d3d74 elementor-widget elementor-widget-heading\" data-id=\"46d3d74\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Branding<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-af87467 e-flex e-con-boxed no no e-con e-parent\" data-id=\"af87467\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-99d9c42 e-con-full e-flex no no e-con e-child\" data-id=\"99d9c42\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8b2466a elementor-widget-tablet__width-initial elementor-widget elementor-widget-heading\" data-id=\"8b2466a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">WHAT THE GIG WAS &gt;&gt;<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-865a13b e-con-full e-flex no no e-con e-child\" data-id=\"865a13b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7e05504 elementor-widget elementor-widget-text-editor\" data-id=\"7e05504\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h4 data-start=\"1851\" data-end=\"1873\">\/ Project Overview<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d8ac6b5 elementor-widget elementor-widget-text-editor\" data-id=\"d8ac6b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"260\" data-end=\"551\">Selling a luxury watch online is a tough gig. No showroom, no wrist test\u2014just pixels doing the convincing. BetterTimes is a UAE premium watch e-commerce platform where I crafted a refined brand identity and UI\/UX design to make premium timepieces feel just as premium online.<\/p><p><em data-start=\"555\" data-end=\"743\">The website is currently under maintenance. If you&#8217;re wondering whether I made this up (fair question), the official launch announcement from Juma Al Majid Holding Group is linked below.<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<a href=\"https:\/\/www.al-majid.com\/media-center\/juma-al-majid-co-watches-launches-www-bettertimes-ae-the-groups-first-e-commerce-platform\/?utm_source=chatgpt.com\" target=\"_blank\" class=\"e-d5a87b9-7d2ce6e e-button-base\" data-interaction-id=\"d5a87b9\">\n\t\tPROJECT ANNOUNCEMENT\n\t<\/a>\t\t\t\t<div class=\"elementor-element elementor-element-29c7f96 elementor-widget elementor-widget-text-editor\" data-id=\"29c7f96\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h4 data-start=\"1851\" data-end=\"1873\">\/ Challenges<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-508a574 elementor-widget elementor-widget-text-editor\" data-id=\"508a574\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"259\" data-end=\"569\">Building a watch brand is about more than a logo\u2014it\u2019s about creating an identity people instantly trust. The challenge was to craft a visual language that felt premium, timeless, and distinctive while giving BetterTimes room to grow into a multi-brand destination without losing its own personality<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-336e8ed elementor-widget elementor-widget-text-editor\" data-id=\"336e8ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h4 data-start=\"1851\" data-end=\"1873\">\/ Objectives<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34576dc elementor-widget elementor-widget-text-editor\" data-id=\"34576dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Create a visual identity that could stand confidently alongside established watch brands while giving BetterTimes a character of its own. The website came second; the brand had to lead the conversation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-53ae4e1 e-con e-atomic-element e-flexbox-base e-53ae4e1-217e650 \" data-id=\"53ae4e1\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"53ae4e1\">\n    \t\t\t<img fetchpriority=\"high\" decoding=\"async\" class=\"e-image-base e-12fde03-8d61bce\" data-interaction-id=\"12fde03\" id=\"7742\" src=\"https:\/\/vivianvincent.in\/wp-content\/uploads\/2024\/12\/Stationery_Mockup_4_BT.jpg\" width=\"2560\" height=\"1920\" srcset=\"https:\/\/vivianvincent.in\/wp-content\/uploads\/2024\/12\/Stationery_Mockup_4_BT.jpg 2560w, https:\/\/vivianvincent.in\/wp-content\/uploads\/2024\/12\/Stationery_Mockup_4_BT-300x225.jpg 300w, https:\/\/vivianvincent.in\/wp-content\/uploads\/2024\/12\/Stationery_Mockup_4_BT-1024x768.jpg 1024w, https:\/\/vivianvincent.in\/wp-content\/uploads\/2024\/12\/Stationery_Mockup_4_BT-768x576.jpg 768w, https:\/\/vivianvincent.in\/wp-content\/uploads\/2024\/12\/Stationery_Mockup_4_BT-1536x1152.jpg 1536w, https:\/\/vivianvincent.in\/wp-content\/uploads\/2024\/12\/Stationery_Mockup_4_BT-2048x1536.jpg 2048w, https:\/\/vivianvincent.in\/wp-content\/uploads\/2024\/12\/Stationery_Mockup_4_BT-1120x840.jpg 1120w, https:\/\/vivianvincent.in\/wp-content\/uploads\/2024\/12\/Stationery_Mockup_4_BT-700x525.jpg 700w\" alt=\"\"\/>\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-1ef23b3 e-flex e-con-boxed no no e-con e-parent\" data-id=\"1ef23b3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-057c756 elementor-widget elementor-widget-spacer\" data-id=\"057c756\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2fda99f elementor-widget elementor-widget-spacer\" data-id=\"2fda99f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e2393f elementor-widget elementor-widget-spacer\" data-id=\"4e2393f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd881fe elementor-widget elementor-widget-spacer\" data-id=\"dd881fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<h4 data-interaction-id=\"acfb154\" class=\"e-acfb154-f938cc0 e-heading-base\"><strong id=\"e-mr6l3qd9-ooqft1b\">\/Design System Rationale<\/strong><\/h4>\n\t\t<div class=\"elementor-element elementor-element-76e585b e-con e-atomic-element e-flexbox-base e-c5123e1 \" data-id=\"76e585b\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"76e585b\">\n    \t\t<div class=\"elementor-element elementor-element-10abbdf elementor-widget elementor-widget-image\" data-id=\"10abbdf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1204\" height=\"2560\" src=\"https:\/\/vivianvincent.in\/wp-content\/uploads\/2026\/07\/generation-of-the-graphic-elelment-scaled-2.jpg\" class=\"attachment-full size-full wp-image-7744\" alt=\"\" srcset=\"https:\/\/vivianvincent.in\/wp-content\/uploads\/2026\/07\/generation-of-the-graphic-elelment-scaled-2.jpg 1204w, https:\/\/vivianvincent.in\/wp-content\/uploads\/2026\/07\/generation-of-the-graphic-elelment-scaled-2-141x300.jpg 141w, https:\/\/vivianvincent.in\/wp-content\/uploads\/2026\/07\/generation-of-the-graphic-elelment-scaled-2-482x1024.jpg 482w, https:\/\/vivianvincent.in\/wp-content\/uploads\/2026\/07\/generation-of-the-graphic-elelment-scaled-2-768x1633.jpg 768w, https:\/\/vivianvincent.in\/wp-content\/uploads\/2026\/07\/generation-of-the-graphic-elelment-scaled-2-722x1536.jpg 722w, https:\/\/vivianvincent.in\/wp-content\/uploads\/2026\/07\/generation-of-the-graphic-elelment-scaled-2-963x2048.jpg 963w, https:\/\/vivianvincent.in\/wp-content\/uploads\/2026\/07\/generation-of-the-graphic-elelment-scaled-2-1120x2381.jpg 1120w, https:\/\/vivianvincent.in\/wp-content\/uploads\/2026\/07\/generation-of-the-graphic-elelment-scaled-2-700x1488.jpg 700w\" sizes=\"(max-width: 1204px) 100vw, 1204px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4976cf8 e-flex e-con-boxed no no e-con e-parent\" data-id=\"4976cf8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<h4 data-interaction-id=\"3845d87\" class=\"e-3845d87-475cc1a e-heading-base\"><strong id=\"e-mr6l3w43-4eymlaq\">\/Branding Instances<\/strong><\/h4>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e74985b e-flex e-con-boxed no no e-con e-parent\" data-id=\"e74985b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5f4e3c7 e-con-full e-flex no no e-con e-child\" data-id=\"5f4e3c7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6cbfdfd no elementor-widget elementor-widget-ms_image\" data-id=\"6cbfdfd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ms_image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n        \r\n        <div class=\"ms-image-widget\">\r\n\r\n                                    <div class='image_inner'>\r\n                <img decoding=\"async\" width=\"1400\" height=\"1000\" src=\"https:\/\/vivianvincent.in\/wp-content\/uploads\/2024\/12\/box_full.jpg\" class=\"attachment-full size-full wp-image-7766\" alt=\"\" srcset=\"https:\/\/vivianvincent.in\/wp-content\/uploads\/2024\/12\/box_full.jpg 1400w, https:\/\/vivianvincent.in\/wp-content\/uploads\/2024\/12\/box_full-300x214.jpg 300w, https:\/\/vivianvincent.in\/wp-content\/uploads\/2024\/12\/box_full-1024x731.jpg 1024w, https:\/\/vivianvincent.in\/wp-content\/uploads\/2024\/12\/box_full-768x549.jpg 768w, https:\/\/vivianvincent.in\/wp-content\/uploads\/2024\/12\/box_full-1120x800.jpg 1120w, https:\/\/vivianvincent.in\/wp-content\/uploads\/2024\/12\/box_full-700x500.jpg 700w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/>            <\/div>\r\n                                            <\/div>\r\n\r\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c954bca e-con-full e-flex no no e-con e-child\" data-id=\"c954bca\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3483f59 no elementor-widget elementor-widget-ms_image\" data-id=\"3483f59\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ms_image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n        \r\n        <div class=\"ms-image-widget\">\r\n\r\n                                    <div class='image_inner'>\r\n                <img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"1000\" src=\"https:\/\/vivianvincent.in\/wp-content\/uploads\/2026\/07\/watch_full-1.jpg\" class=\"attachment-full size-full wp-image-7716\" alt=\"\" srcset=\"https:\/\/vivianvincent.in\/wp-content\/uploads\/2026\/07\/watch_full-1.jpg 1400w, https:\/\/vivianvincent.in\/wp-content\/uploads\/2026\/07\/watch_full-1-300x214.jpg 300w, https:\/\/vivianvincent.in\/wp-content\/uploads\/2026\/07\/watch_full-1-1024x731.jpg 1024w, https:\/\/vivianvincent.in\/wp-content\/uploads\/2026\/07\/watch_full-1-768x549.jpg 768w, https:\/\/vivianvincent.in\/wp-content\/uploads\/2026\/07\/watch_full-1-1120x800.jpg 1120w, https:\/\/vivianvincent.in\/wp-content\/uploads\/2026\/07\/watch_full-1-700x500.jpg 700w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/>            <\/div>\r\n                                            <\/div>\r\n\r\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-82eeae3 e-flex e-con-boxed no no e-con e-parent\" data-id=\"82eeae3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-bc0f595 e-con-full e-flex no no e-con e-child\" data-id=\"bc0f595\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-52aa562 no elementor-widget elementor-widget-ms_image\" data-id=\"52aa562\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ms_image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n        \r\n        <div class=\"ms-image-widget\">\r\n\r\n                                    <div class='image_inner'>\r\n                <img loading=\"lazy\" decoding=\"async\" width=\"1484\" height=\"1060\" src=\"https:\/\/vivianvincent.in\/wp-content\/uploads\/2024\/12\/ChatGPT-Image-Jul-4-2026-09_51_58-PM.avif\" class=\"attachment-full size-full wp-image-7770\" alt=\"\" srcset=\"https:\/\/vivianvincent.in\/wp-content\/uploads\/2024\/12\/ChatGPT-Image-Jul-4-2026-09_51_58-PM.avif 1484w, https:\/\/vivianvincent.in\/wp-content\/uploads\/2024\/12\/ChatGPT-Image-Jul-4-2026-09_51_58-PM-300x214.avif 300w, https:\/\/vivianvincent.in\/wp-content\/uploads\/2024\/12\/ChatGPT-Image-Jul-4-2026-09_51_58-PM-1024x731.avif 1024w, https:\/\/vivianvincent.in\/wp-content\/uploads\/2024\/12\/ChatGPT-Image-Jul-4-2026-09_51_58-PM-768x549.avif 768w, https:\/\/vivianvincent.in\/wp-content\/uploads\/2024\/12\/ChatGPT-Image-Jul-4-2026-09_51_58-PM-1120x800.avif 1120w, https:\/\/vivianvincent.in\/wp-content\/uploads\/2024\/12\/ChatGPT-Image-Jul-4-2026-09_51_58-PM-700x500.avif 700w\" sizes=\"(max-width: 1484px) 100vw, 1484px\" \/>            <\/div>\r\n                                            <\/div>\r\n\r\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-97ad155 e-con-full e-flex no no e-con e-child\" data-id=\"97ad155\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ed5cb3a no elementor-widget elementor-widget-ms_image\" data-id=\"ed5cb3a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ms_image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n        \r\n        <div class=\"ms-image-widget\">\r\n\r\n                                    <div class='image_inner'>\r\n                <img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"1645\" src=\"https:\/\/vivianvincent.in\/wp-content\/uploads\/2026\/07\/Social-Media-1-1.avif\" class=\"attachment-full size-full wp-image-7719\" alt=\"\" srcset=\"https:\/\/vivianvincent.in\/wp-content\/uploads\/2026\/07\/Social-Media-1-1.avif 1400w, https:\/\/vivianvincent.in\/wp-content\/uploads\/2026\/07\/Social-Media-1-1-255x300.jpg 255w, https:\/\/vivianvincent.in\/wp-content\/uploads\/2026\/07\/Social-Media-1-1-871x1024.jpg 871w, https:\/\/vivianvincent.in\/wp-content\/uploads\/2026\/07\/Social-Media-1-1-768x902.jpg 768w, https:\/\/vivianvincent.in\/wp-content\/uploads\/2026\/07\/Social-Media-1-1-1307x1536.jpg 1307w, https:\/\/vivianvincent.in\/wp-content\/uploads\/2026\/07\/Social-Media-1-1-1120x1316.jpg 1120w, https:\/\/vivianvincent.in\/wp-content\/uploads\/2026\/07\/Social-Media-1-1-700x823.jpg 700w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/>            <\/div>\r\n                                            <\/div>\r\n\r\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2893d0a e-con-full e-flex no no e-con e-parent\" 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srcset=\"https:\/\/vivianvincent.in\/wp-content\/uploads\/2024\/12\/typography_BT.avif 1400w, https:\/\/vivianvincent.in\/wp-content\/uploads\/2024\/12\/typography_BT-300x194.avif 300w, https:\/\/vivianvincent.in\/wp-content\/uploads\/2024\/12\/typography_BT-1024x663.avif 1024w, https:\/\/vivianvincent.in\/wp-content\/uploads\/2024\/12\/typography_BT-768x497.avif 768w, https:\/\/vivianvincent.in\/wp-content\/uploads\/2024\/12\/typography_BT-1120x725.avif 1120w, https:\/\/vivianvincent.in\/wp-content\/uploads\/2024\/12\/typography_BT-700x453.avif 700w\" alt=\"\"\/>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-12381dd e-con-full e-flex no no e-con e-child\" data-id=\"12381dd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-ee53f5a e-con-full e-flex no no e-con e-child\" data-id=\"ee53f5a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element 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